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01

Brizday

iOS app · Productivity · Focus

View the app
Brizday — main screenshot

An iPhone and iPad app that asks for one thing: pick three priorities for today. It shows what is next, lets everything else wait without guilt and closes the day in under a minute.

Context

Productivity apps grow by adding lists, tags and buttons. For someone who gets distracted easily that does not help: it adds noise and makes them feel bad about what they do not finish. Getting organised should not take willpower.

Solution

An app with a deliberate limit —three priorities a day and three a week— and everything else in service of that: widgets, a pomodoro in the Dynamic Island, Siri, habits and a one-minute journal. No ads, no analytics and no servers: data is end-to-end encrypted in each person’s iCloud.

The AI inside

What runs on its own.

  1. 01

    Suggested priorities

    With Apple Intelligence, it proposes your three things for the day from what is pending

  2. 02

    Tasks into steps

    Breaks a big task into small steps. Everything runs on the iPhone; nothing leaves it

Screenshots
Indicators
  • 3 Priorities a day, at most
  • < 1 min To close the day
  • 0 Ads, trackers and servers of our own
What it solves
  • 1 Shared codebase for iPhone, iPad and Android
  • 2 Languages, Spanish and English, switchable inside the app
  • E2E Encryption of the data in each person’s iCloud
Process

How we solved it.

  1. 01

    Specification

    A functional MVP before any drawing: capture fast, choose what matters today and move projects forward

  2. 02

    Architecture

    A single copy of the data and every change as a pure, tested function. A project’s progress is calculated, never edited by hand

  3. 03

    Beyond the app

    Widgets, lock screen, Dynamic Island and Siri read the same daily summary. You tick off a task without opening the app

  4. 04

    Store

    Listing in Spanish and English, Apple’s accessibility audit on every screen, large text and VoiceOver, and a privacy policy with no small print

Whatever doesn’t get done moves to tomorrow, without making you feel bad. No streaks that hurt here.

Product principle · Brizday
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