Blog
Notes with method.
Posts on AI, agents, software development and how we build product. No hype, with real examples and figures whenever we are allowed to publish them.
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How to prioritise AI integration in your company: a quantitative model
Where do you start implementing AI? Most people answer with a hunch. But deciding where AI goes is a quantifiable problem: it has variables, formulas and a rankable result. This article is that model, with a case worked through step by step.
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First Optimizer, Second AI: why the real brake on AI is not the tool
The industry has fallen in love with "AI-first". But the real bottleneck in adoption was never technological: it is the absence of a way of thinking about processes. A reflection on the discipline that should come before touching AI.
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How much does custom software cost for a company? Real ranges and what it depends on
The question always arrives the same way: "how much would it cost me?". And the honest answer is "it depends", but it depends on concrete, measurable things. These are the real ranges for custom software in 2026 and the factors that genuinely move the budget.
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What auditable AI (AI without a black box) is and why your company needs it
Everyone says "we use AI". Almost nobody explains how it decides. That difference, between a black box that spits out answers and a system you can audit, is what separates a reliable tool from a legal risk with good marketing. This is what auditable AI really means.
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How to choose which processes to automate in a company (without wasting money)
Automating is not the goal: it is the tool. The expensive mistake is not automating badly, it is automating the wrong thing. This is the no-hype guide to deciding which processes to automate first, and which to leave alone.
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The 3 levels of mastering Artificial Intelligence (and why most people never get past the first)
What level of Artificial Intelligence are you really at? The competitive advantage is no longer in having access to AI, but in knowing how to integrate it. These are the 3 levels that separate someone who uses AI from someone who masters it, and how to identify which one you are at today.
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How to automate invoices and orders in a Spanish company
Intake by email or PDF, data extraction, validation against the quote and stock, posting into the ERP and exceptions to a human. Which parts to genuinely automate and which to leave under review, with no black box.
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RPA vs AI agents: the differences and when to use each
RPA follows the rules you gave it; an AI agent decides how to meet an objective within a bounded perimeter. They are not rivals: they are different layers. We explain when each is enough and how much they cost to maintain.
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How long does it take to develop an app or custom software? Real timelines by project type
An MVP in weeks, an internal app in months, a SaaS in half a year or more. The question "when will I have it?" has honest answers if you understand what moves the schedule. These are the real timelines for custom software and the factors that genuinely stretch or shorten them.
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Signs your company needs custom software (and not another spreadsheet)
A spreadsheet does not fail all at once: it gets too small little by little. Copy-paste errors, "the good version", information in one person’s head, hours repeated every week. These are the concrete signs it is time to move to custom software, and when it still is not worth it.
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9 mistakes when hiring custom software development (and how to avoid them)
Custom builds go wrong for almost always the same reasons: choosing on price, not insisting on owning the code, going in with vague requirements. These are the 9 most expensive mistakes and the concrete questions to avoid each one before signing.
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How to scale an MVP without rewriting it from scratch
A lot of MVPs die precisely when they start working: the users arrive, the data arrives and the architecture put together in a hurry starts to creak. The good news is that scaling almost never means starting from zero. This is the no-hype guide to doing it in phases.
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How to implement AI in a Spanish company in 2026: a step-by-step guide
Most Spanish companies know they have to integrate AI. Few know how to start without spending a year on consultancy. This guide gets concrete: what to assess, what to buy, what to build, and how to measure in 90 days.
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What an AI agent is and when your company needs one
An AI agent is not a chatbot. It is an autonomous system with a bounded role, controlled access to tools and an auditable log. This is the honest definition, no hype.
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