Belanova

Corporate website for Belanova, a sports marketing consultancy that guides brands and sports properties through sponsorship, media and activation. A restrained home page, plus a blog and news the team publishes on its own.

Context

Belanova works with two audiences that buy different things: brands investing in sport, and the clubs, events and competitions looking for that investment. The website had to speak to both without mixing messages, and prove real activity through what the firm publishes.

Solution

A prerendered React site with services split by audience. Blog and news are edited in an admin and served already rendered from the server, so a search engine gets the whole article without running JavaScript. Every enquiry reaches the firm’s inbox straight away.

Screenshots

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Indicators

• 2 Audiences: brands and sports properties
• 6 Service lines, three per audience
• Valencia Headquarters, working internationally

What it solves

• 100 % Of every article’s text in the HTML the search engine receives
• 0 Deployments to publish a news item: it is edited in the admin
• 1 Notification per enquiry, to the firm’s inbox

Process

How we solved it.

1. 01

   Message

   Services split into two columns, brands and rightsholders, so each visitor finds their own side

2. 02

   Design

   A light home page with the colour logo, a stadium backdrop and the brand’s star as the only accent

3. 03

   Content

   Blog and news from the admin, with switches to show or hide each section of the home page

4. 04

   SEO

   Share cards were not the problem: the article text never reached the crawler. Now it is served rendered

Losing server rendering is a minor problem; breaking the blog is not.