AI by process · Sales and marketing

The CRM is out of date. Always.

A salesperson sells or fills in the CRM, not both. We automate the recording, qualify the leads with business criteria and assemble the proposal from your real templates.

Where it hurts

Sales time on administration.

01

A CRM nobody maintains.

Without reliable data the forecast is an opinion and the follow-up gets lost.

02

Unfiltered leads.

The team chases everything equally. The good one goes cold while someone who will not buy gets attention.

03

Proposals that take days.

Every offer is assembled from scratch by copying the last one.

Where we come in

Four ways in.

Qualification is the first thing you notice: the salesperson spends the time on whoever can actually buy.

  1. 01

    Lead qualification with real criteria

    Scoring on the signals that genuinely predict a close in your business, not a generic template.

  2. 02

    A CRM that updates itself

    Emails, calls and meetings recorded without anyone typing. The data exists because the work happened.

  3. 03

    Generated proposals and quotes

    From your real templates and prices. The salesperson reviews and signs, does not write.

  4. 04

    Content in your voice

    Assisted production for the website, blog and campaigns, with editorial judgement and human review.

How the process ends up
How it applies here · No case of our own yet

What we bring from what is already running.

No published case of our own in sales yet. The transfer is twofold: Buscafact qualifies public procurement opportunities against a company profile — which is exactly qualifying a lead on business criteria — and Squlp generates structured documentation from templates and data. A commercial proposal is a document with client data and reusable blocks, not a work of art.

Highest-impact use cases

  1. 01

    Qualification on business criteria

    The lead is scored against what actually predicts closing in your company — sector, size, urgency — not against a generic CRM template.

    Sales calls the ones who will buy first.

  2. 02

    The CRM updates itself

    Email, call and meeting are logged without anyone typing. Sales sells and the record exists anyway.

    Ends the CRM nobody maintains.

  3. 03

    Proposal from your real templates

    The offer is assembled from your blocks, your prices and the client data already gathered. It is out in hours and a person signs it.

    Proposal lead time stops losing deals.

  4. 04

    Content in your voice, not the model’s

    It starts from what you have already written and from your technical judgement. If you have nothing to say on a topic, it does not get published.

    Avoids the generic content that never ranks.

See the products that are in production
Services involved

What it is built with.

Related reading

Before you call us, read this.

  1. Method · 13 min

    How to prioritise AI integration in your company: a quantitative model

    Where do you start implementing AI? Most people answer with a hunch. But deciding where AI goes is a quantifiable problem: it has variables, formulas and a rankable result. This article is that model, with a case worked through step by step.

  2. Concept · 8 min

    RPA vs AI agents: the differences and when to use each

    RPA follows the rules you gave it; an AI agent decides how to meet an objective within a bounded perimeter. They are not rivals: they are different layers. We explain when each is enough and how much they cost to maintain.

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